BLOCO I
– Introdução à Administração – 40hrs;
– Marketing I – 40hrs;
– Informática Aplicada – 40hrs;
– Ética e Psicologia do Consumidor – 40hrs.
BLOCO II
– Legislação de Mercado – 40hrs;
– Técnicas de Apresentação e Oratória – 40hrs;
– Comunicação e Redação Mercadológica – 40hrs;
– Gestão de Preços – 40hrs.
BLOCO III
– Gestão de Produtos – 36hrs;
– Empreendedorismo – 32hrs;
– Pesquisa de Mercado – 60hrs;
– Base para Formulação de Política Comercial – 32hrs.
BLOCO IV
– Promoção e Propaganda –32hrs;
– Comunicação Mercadológica – 36hrs;
– Canais de Distribuição – 32hrs;
– Planejamento Estratégico – Desenvolvimento do TCC em Marketing – 60hrs.
BLOCO V
– Plano de Comunicação – 40hrs;
– Técnicas de Vendas – 40hrs;
– Marketing II – 40hrs;
– Plano e Negócio em Marketing – 40hrs.
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